![]() If you’re running a campaign with dozens of Ad Groups, you’re probably not writing unique ads for each. Ads will perform better, and you’ll save money because you won’t have to spend time and money individually tweaking the ones that aren’t doing as well as you’d want. Google designed the programme to make it easier to manage various ad campaigns, and that’s what it accomplishes. ![]() All of the changes will take effect as soon as you re-enter the network. You will be able to make changes to your campaigns even when offline. One of the most appealing features of the AdWords Editor tool is its offline capability. While you can learn by doing, it’s a good idea to have a notion of the application’s intended use. All you have to do is download the application and connect one or more of your Adwords accounts. Once you’ve downloaded the application, you’ll notice that you’re saving time, money, and energy – allowing you to maximise the effectiveness of your initiatives.īelow are some useful tips and tactics for maximising the application’s functionality:īefore you can begin exploring the AdWords Editor’s numerous helpful features, you must first set up your account. After 9 years, it’s finally outlived its usefulness in my personal opinion.If you handle many advertising campaigns, you’ll want to check out our AdWords Editor tips and tricks, which streamlines the process of managing all of your advertisements. In 2014, I predict that we will see Google retire the Google AdWords Editor. One thing is clear: when Google stops innovating and deprioritizes a product, it’s usually on its way out the door. ![]() It’s not even a priority for Google, as far as adding new features. It doesn’t have the benefits inherent to working and storage in the cloud, like all the other Google Apps. Today, the offline version can cause synchronization issues, ie.: two people working on the account simultaneously and one overwriting the other, and can even crash resulting in lost work. Rich editing functions like copy/paste, undo and bulk edits weren’t even available in the online version. The desktop Adwords Editor was necessary early in the new millennium, when wi-fi coverage sucked and even with a good connection, you’d find the web interface clunky and almost painfully slow. Personally, I no longer have any use for the Google AdWords Editor, though I’m interested in learning whether any of you still prefer it for one reason or another. This is particularly a big issue given that Google releases so many features at an increasingly fast pace. For example, we waited several months for certain enhanced campaigns support features to come to Google Adwords Editor. We’ve seen a massive loss of feature parity over the past few years there is generally lag between feature releases on the web version and the same coming to the desktop version. Draft campaigns: previously, you could only edit on the web version.Undo or Redo, which has now been added to the web interface with this update.In fact, the web version has far outpaced the desktop editor. Sheer speed: the desktop version used to be much faster, though that’s changed.Bulk editing, which you can now access in the web version, as well.The copy & paste feature, which allows for faster campaign creation and makes it easier to break a large ad group into smaller ones.Now, however, we have wi-fi availability almost everywhere. Offline editing, which was a real issue in and around 2005.With all of this functionality in the web interface, are we now hearing the death knell for the Google AdWords Editor, desktop version? Why I Used to Use AdWords Editorīack in the day, AdWords Editor had a ton of advantages, including: What it does, however, is gives advertisers the ability revert to the way their campaign was before changes, or to download a fresh version of account or campaign specifics. Right now, the AdWords “Undo” button seems to be a limited test, available only in select accounts. A new feature that allows marketers to undo changes in Google AdWords is welcome and probably long overdue, though it begs the question: is the AdWords Editor dead?
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